Details
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CLIFF
Very light to light with neutral tone
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MORE THAN MATTE
* Adaptive Oil-Control Technology targets the look of excess sebum for a matte effect that lasts. Wear on its own for natural-looking, soft-matte coverage, or layer on top of foundationto set makeup with 24 hours of color-true wear.
*Based on a clinical study of 31 subjects.
KEY CLAIMS:
Clinical:
- Minimizes the appearance of pores and skin texture after four weeks*
- Controls shine for 24 hours**
- Blurs imperfection for 24 hours**
- Sets foundation for 24 hours of true-color wear**
- Non-cakey for 24 hours**
-
Non-drying for 12 hours**
*Based on a clinical study of 31 subjects.
**Based on a clinical study of 33 subjects.
Consumer perception:
- 100% agree it immediately smooths the look of skin***
- 100% agree it blends effortlessly into skin***
-
94% agree it controls the appearance of shine throughout the day***
***Based on a consumer study of 33 panelists..
DETAILS:
- Matte finish
- Talc-free
- 9g (.31 oz)
- Multi-purpose powder helps perfect the look of skin, control shine over time, and prolong makeup’s wear.
- Delivers a matte finish without the dry, cakey feel.
- Available in a variety of shades for all skin tones.
TECHNOLOGY:
ADAPTIVE OIL-CONTROL TECHNOLOGY: A dual-powder system that controls oil for a matte effect that lasts. Featuring Superior Oil-Absorbing Powders to trap excess sebum, and Adaptive Smart Powders to target skin’s oily areas and mattify as needed.
ANTI-OXIDATION COMPLEX:
A blend of botanical extracts and antioxidants helps control the appearance of excess sebum to
prevent shades from shifting due to oxidation. Helps defend skin from environmental stressors that can contribute to the
appearance of excess sebum.*
*Based on ingredient in-vitro studies.
- On first use, remove clear film from mirror on inside of compact by peeling off.
- For a natural-looking, soft-matte finish, use #15 Precision Powder Brush to dust powder all over. Wear alone or over foundation to set makeup for 24 hours.
- For targeted, buildable coverage, use the tapered shape of #15 Precision Powder Brush to press and blend powder on areas where more coverage is desired.
TALC, ALCOHOL, PEG, EDTA, PARABENS, SULFATES, PHTHALATES, EDTA, FRAGRANCE, AND MINERAL OIL.
KEY INGREDIENTS:
COCOA BUTTER-TREATED MICA MINERALS: Allow the formula to glide on effortlessly, leaving skin feeling like silk.
NIACINAMIDE: Helps minimize the appearance of pores and controls shine over time.
APPLY YOUR POWDER
LIKE A PRO
Discover expert application tips and tricks for Soft Matte Advanced Perfecting Powder.
ALL-OVER APPLICATION
For a natural-looking, soft matte finish use the #15 Precision Powder Brush to dust powder all over.
PRECISE COVERAGE
For targeted, buildable coverage, use the tapered shape of the #15 Precision Powder Brush to press and blend powder on areas where more coverage is desired.
VERSATILE WEAR
Wear alone, or layer with foundation to set makeup for 24 hours.
THE ULTI-MATTE LINEUP
1
SOFT MATTE
PRIMER
Prepare skin for makeup application while helping control the appearance of shine.
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2
SOFT MATTE COMPLETE
FOUNDATION
Apply for medium-to-full coverage with a smooth, mattified, second-skin look.
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3
SOFT MATTE COMPLETE
CONCEALER
Conceal dark spots, undereye circles, redness, and breakouts with a soft-focus matte effect.
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4
SOFT MATTE ADVANCED
PERFECTING POWDER
Blur imperfections and set makeup for 24 hours of true-color wear.
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